B2B marketing has the unique obstacle of typically handling long and intricate sales cycles. These can be brought on by a range of aspects, such as the need for multiple decision makers, the high value of the product and services being offered, and the need for thorough research study and factor to consider before making a purchase.However, B2B mar… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other realities about contemporary B2B advertising and marketing. We talk about exactly how the acquiring journey is now entirely fragmented as well as the way that neighborhood structure can aid marketing professionals ret… Read More